Tag Archives: Pets


[ZO1 – Zooplus] Competing with Amazon

The demand side of this story is easy.  As a former dog owner, I can assure you that there is nothing “experiential” about driving to Safeway and lugging 30lb bags of kibble back to the parking lot.  Having it delivered to your front door is obviously the way to go.  The supply side is more […]

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[TRUP – Trupanion] A SaaSy Underwriter

Looking at TRUP is like staring at one of those ambiguous images that could be both a rabbit and a duck, both a saxophonist and a woman’s face: we know that this is an insurance company, but we’re compelled to analyze it as a data-driven subscription service. Of course, all responsible insurers are data-driven and […]