[TripAdvisor, Trivago, OTAs] Thoughts on the Carnage

Trivago’s “relevance assessment dimension”, implemented in late 2016, is an algorithmic adjustment that compels hotel advertisers to improve their landing sites and booking engines if they want to rank higher in trivago’s search results.  The idea is that while the user experience starts with a room search on trivago, it extends to when she clicks off […]

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