Category Archives: [TRIP] Tripadvisor

[TripAdvisor, Trivago, OTAs] Thoughts on the Carnage

Trivago’s “relevance assessment dimension”, implemented in late 2016, is an algorithmic adjustment that compels hotel advertisers to improve their landing sites and booking engines if they want to rank higher in trivago’s search results.  The idea is that while the user experience starts with a room search on trivago, it extends to when she clicks off […]

[TRIP – Tripadvisor] Good Asset, Fumbled Monetization Strategy

For many years prior to 2012, Tripadvisor was accused of “over-monetizing” its site, bombarding visitors with “pop-up” windows that redirected visitors to the sites of its OTA and hotel ad partners.  In late 2012/early 2013, TRIP began replacing the antiquated pop-up model with in-line meta (so visitors could compare rates across different OTA and hotel […]

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