Category Archives: [Z] Zillow

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[Z – Zillow Group] On lead gen and iBuying

Over the last 5 years, Google has increasingly been crowding out organic results with paid ads and preferencing its own properties in search results, frustrating online businesses that feed under its canopy.  TripAdvisor and Angie’s List used to brag that most of their traffic came from unpaid organic search while competitors with weaker brands were […]

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[ZG – Zillow] “Transformational Innovation”

I’ve followed Zillow on and off since its merger with Trulia and find myself more confused by it with every passing quarter.  There is always so much going on at once and management has failed to concretely explain how its disparate assets all fit together.  What Zillow has effectively demonstrated is that lead gen is […]

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