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[TREE – LendingTree] Lead Gen, Marketplaces, and Scale Economies

Less than four years after the its founding and two years after the nationwide launch of its lending exchange, LendingTree raised its first round of capital in the public markets.  A month later, in March 2000, the market began its brutal slide, creating two favorable conditions, collapsing advertising rates and declining mortgage rates, that LendingTree, [...]
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