The diffuse nature of LiveRamp’s solution makes it hard to understand, so I thought I’d revisit a few points from my last LiveRamp post.  Here again is the marketer’s challenge: “When you walk into a Nordstrom and purchase a bow tie, the details of that transaction will be stored in a database alongside the phone [...]

Earlier this month, Acxiom completed the sale of Acxiom Marketing Services (AMS), a segment that accounted for ~3/4 of its revenue and nearly all its segment profits, to Interpublic Group for $2.3bn.  AMS partly helps manage the marketing operations of big brands – designing and maintaining customer databases, running custom performance analytics, aggregating third-party data(1) [...]