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Chewy and Zooplus

Like many online retailers, Zooplus converts incremental profits from its growing scale into growth through investments in price and Google keywords.  But cutting prices is a blunt tool as it reduces profits from all existing customers, and spending 80% of your marketing budget on Google eventually hits a limit.  There are no volume discounts on [...]
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[ZO1 – Zooplus] Competing with Amazon

Posted By scuttleblurb On In [ZP1] Zooplus | Comments Disabled
The demand side of this story is easy.  As a former dog owner, I can assure you that there is nothing “experiential” about driving to Safeway and lugging 30lb bags of kibble back to the parking lot.  Having it delivered to your front door is obviously the way to go.  The supply side is more [...]
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