« Back to Previous Page
Tags:
▲
0
▼
♥ 0

Any idea why the outcome for Zillow has been so different than incumbents in the UK & Australia (for eg)? REA AU etc are making a fortune. Why has it been so much harder for Zillow to monetise its traffic?

Thanks for another great article.

LT

Marked as spam
Posted by gy (Questions: 3, Answers: 0)
Asked on January 14, 2020 10:26 pm
136 views
▲
0
▼
✔
Private answer

In Aus, consumers pay for ads vs in US agents pay for ads. Agent fees are under pressure everywhere. Hence, the Aussie ones do slightly better than Z. That said, Z is running one giant experiment with ibuying. I am skeptical (popular opinion) but at least they are hunting for the next leg of growth unlike REA/RMV/DHG.

Marked as spam
Posted by vsingh (Questions: 0, Answers: 1)
Answered on March 25, 2020 3:04 am
« Back to Previous Page