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Any idea why the outcome for Zillow has been so different than incumbents in the UK & Australia (for eg)? REA AU etc are making a fortune. Why has it been so much harder for Zillow to monetise its traffic?

Thanks for another great article.

LT

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Posted by ggs (Questions: 3, Answers: 0)
Asked on January 14, 2020 10:26 pm
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In Aus, consumers pay for ads vs in US agents pay for ads. Agent fees are under pressure everywhere. Hence, the Aussie ones do slightly better than Z. That said, Z is running one giant experiment with ibuying. I am skeptical (popular opinion) but at least they are hunting for the next leg of growth unlike REA/RMV/DHG.

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Posted by vsingh (Questions: 0, Answers: 1)
Answered on March 25, 2020 3:04 am
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